Watalot is a modern company built on experience, resilience, and a passion for innovation. While the brand itself is new, the journey behind it spans decades of entrepreneurial thinking, product development, and real-world business experience.

The roots of Watalot trace back to 2020, when founder Aubrey Bisshopp and Keith Lukin collaborated on a groundbreaking concept under the banner of InfiGen — an invention with the potential to make a global impact. Although the project was ultimately halted due to unforeseen circumstances, the experience laid the foundation for what would later become The Watalot Group.

In early 2022, Aubrey took the next bold step by founding Watalot in the United Kingdom. Keith later joined to help establish the South African presence, contributing to the company's early international structure. While Keith is currently based in the Dominican Republic, his role in shaping Watalot’s early journey remains an important part of our story, and we look forward to his return as International Director.

Since then, Watalot has evolved into a growing enterprise supported by an expanding leadership team. In early 2025, Dan Phillips joined the group, bringing decades of operational and leadership experience, including 30 years with KFC and a strong military background — further strengthening the company’s leadership foundation.

Today, The Watalot Group continues to grow, driven by innovation, collaboration, and a shared vision: to help inventors turn ideas into real-world opportunities.

The Beginnings of an Entrepreneurial Journey

Aubrey’s entrepreneurial journey began at a young age with the creation of King Shooters, a unique concept that reimagined how shooters were packaged. Featuring lids, six-pack formats, and bundled 24-packs, the idea introduced a fresh approach to a familiar product — and had the potential to reshape the market.

While the venture ultimately came to an end, the experience proved invaluable. Aubrey and his team gained hands-on experience across product development, branding, and business operations — lessons that would shape future ventures.

Although King Shooters didn’t last, it remains an important milestone in Aubrey’s entrepreneurial journey and laid the foundation for what would later become The Watalot Group.

Vision for Prepaid Internet Access

In 2004, Aubrey conceptualized a groundbreaking idea — Prepaid Internet Access through retail till points. Launched through Pick n Pay, one of South Africa’s largest retailers, the concept made internet access more accessible and convenient for everyday consumers. Alongside this, an Internet Television product was also introduced, further expanding the vision.

Although the venture ultimately moved in a different direction after external investment decisions, the experience proved invaluable. It reinforced an important entrepreneurial principle — resilience, adaptability, and the determination to keep moving forward.

This chapter became another stepping stone in Aubrey’s journey, helping shape the mindset that would later drive The Watalot Group.

Turning Challenges into Opportunities

Driven by a philosophy of resilience and innovation, Aubrey launched a boating product and service magazine to fill a gap in the market. The publication quickly gained traction, with several well-received issues released before the business was successfully sold.

Recognizing further opportunity, Aubrey then introduced Water Trader — a magazine dedicated to the boating industry. Built from the ground up with limited resources, the venture demonstrated determination, adaptability, and the ability to turn challenges into new opportunities.

This phase further strengthened Aubrey’s entrepreneurial experience and continued building the foundation for future ventures.

Innovation Ahead of Its Time

A few years later, Aubrey developed another forward-thinking concept, partnering with Morne to bring the vision to life. The platform aimed to combine the best elements of Facebook and Gumtree — enhanced with integrated auctions, advanced website functionality, and additional business-focused features.

In 2008, despite limited resources, the platform was successfully designed and launched from scratch, demonstrating both innovation and technical capability.

Although capital constraints prevented full-scale expansion at the time, the concept remains highly relevant today. With Morne — a back-end development expert — playing a key role, this visionary platform remains an important milestone in Aubrey’s entrepreneurial journey.

A Legacy of Innovation

Before this chapter, Aubrey successfully ran Trinity Designs, a company named after his daughter. Specializing in graphic and web design, business plans, company profiles, and marketing strategies, Trinity Designs supported a wide range of businesses during challenging economic periods.

While many businesses struggled, Trinity Designs thrived through a strategic, solutions-driven approach, building a strong reputation for reliability and innovation.

Although the company later closed following Aubrey’s move back to the UK, the experience and expertise gained continue to shape The Watalot Group’s creative and entrepreneurial approach today.

A Hard Lesson in Trust

Innovation often comes with difficult lessons. Aubrey, Keith, and a former associate embarked on an ambitious venture to develop free energy technology — a concept that had already been successfully tested and showed significant potential.

With secured capital, pre-paid client orders, and a growing operational footprint, the company quickly gained momentum. At its peak, the business had 45 agents across South Africa, a fully operational product, and a signed multimillion-dollar agreement.

However, the venture suffered a major setback when the associate left with the product, investment funds, and client commitments. While devastating, the experience reinforced valuable lessons in leadership, trust, and resilience.

Despite the setback, the journey continued — stronger, wiser, and more determined. These lessons would ultimately contribute to the foundation and vision of The Watalot Group.

The Birth of Watalot

Watalot was born from a lifelong passion for invention, innovation, and entrepreneurship. Each venture, challenge, and setback along the journey contributed valuable experience and shaped the vision behind The Watalot Group.

Through these experiences, we gained practical knowledge, resilience, and a deeper understanding of what it takes to turn ideas into real-world opportunities. This foundation now drives our mission — helping inventors, entrepreneurs, and businesses bring their ideas to life.

Today, The Watalot Group continues to grow, built on experience, innovation, and a commitment to creating meaningful ventures for the future.